Deepfake technology has rapidly advanced in recent years, raising concerns about its potential misuse in various spheres, including the business world. In a recent incident in Seattle involving a Qatari business, deepfake technology was used to manipulate video content for deceptive purposes.
Deepfake technology has been making headlines in recent years due to its ability to create realistic but entirely fake videos. While deepfakes have mainly been associated with creating fake news or altering celebrities' faces in videos, there is a growing concern about their potential misuse in altering proposals and tenders in industries such as in Seattle.